Loaded is an integrated digital agency in Perth.

Skilled in all things digital, we mesh a love for the artistic with the fundamentals of business. Since inception in 2001, Loaded has worked alongside our clients to translate creative concepts into engaging, intelligent and innovative digital experiences.

Loaded offers the integration, experience and expertise larger agencies boast about, whilst maintaining the boutique service and enthusiastic approach upon which our reputation was built.

The directors of Loaded individually manage their own core areas, meaning we have dedicated teams for each discipline, creating a united and integrated approach. Our clients are varied as the services we offer, from corporate, Government to not-for-profits in Perth, Western Australia and Singapore.

Our integrated approach allows Loaded to take a digital job from project inception, through to completion. In 14 years of operation Loaded has provided websites, e-commerce, online marketing and digital services to a wide-range of Perth clients and international clients. See samples of our work here.


It’s been a busy start to the year

The start of the year has bought some exciting new projects into Loaded.
Read more

Email Marketing Specialists

Targeted email marketing is regarded as the highest ROI marketing channel... if done right. We can help.
Read more

St John Ambulance

New Appointment

Loaded has started the year with exciting news of an appointment to help St John Ambulance with new digital work.
Read more

We’ve moved

Loaded can now gleefully grow beards, ride fixies to work and drink coffee all day long at our new Northbridge space.
Read more

Who is Loaded?

Digital & Marketing experts

Loaded is an integrated design, digital and communication agency in Perth.
Read more

Experience counts

An experienced team

Loaded began its days as a team of just two over 14 years ago, born from the ashes of working in Singapore and a dot com crash by Heath Properjohn and Paul Abrahams.
Read more

Where we excel

Knowing you inside & out

We consider ourselves to be experts and self proclaimed geniuses in many areas.
Read more

Our Process

Keeping you in the Loaded loop

After years of experience we know all the in's and out's and the 1's and 0's to maintain project cohesion and deliver success.
Read more

Digital Marketing

Be relevant and be found

Working with Loaded, means you work with experienced marketing and digital specialists to help promote your business through our range of digital marketing solutions.
Read more

Let’s be open

We love Open Source

We embrace all Open Source solutions for our digital projects.
Read more

Paul Abrahams

Creative Director

Paul is Loaded's primary design, brand and creative specialist and is the conceptual force behind much of Loaded's creative work.
Read more

Damian Katich

Marketing Director

Damian is our seasoned marketing communications professional.
Read more

Heath Properjohn

Web Director

Heath started Loaded back in the early 2000's with Paul after working in Singapore in the late 1990′s.
Read more

Like nowhere else on Earth!

Supporting a great campaign

We're excited to be working on the new website for The Kimberley!
Read more

WA Youth Awards 2014

We're helping showcase inspiring WA youth

For the 5th year in a row, Loaded is responsible for the coordination of the WA Youth Awards, a gala event that celebrates young Western Australians.
Read more


Loaded have been working alongside HBF with strategies for their community based endeavours and member related communications.
Read more

Summit Homes Group

Loaded has been appointed to manage the digital presence for Summit Home Group.
Read more

WAAAC Summit 2014

Conference Wrap

Loaded successfully managed and organised the inaugural WAAAC Summit held over two-days on Monday, 25 and Tuesday, 26 August 2014.
Read more

Web Directions South

Loaded take on Sydney

The Loaded web team made our way to Sydney last month to attend the Web Directions South conference.
Read more